Discover how marketers now have a genuine time machine to travel back into the past. It bodes well for the future of your business.
There’s the old saying – “You can’t be everywhere at once.”
We’ve all been there – you have an event or conference you’d like to attend. It could potentially provide lucrative opportunities or a chance to create awareness for you, your company or product.
But there’s only so much of you to go around. You may have missed an opportunity.
What if I told you that there is a remedy? There is a technology today that will allow you to go back in time and capture a significant amount of the device IDs (e.g. smart phone, laptop, Ipad) of individuals who attend a conference, event, or even a walk/march.
Or you can map a competitor’s building or property, and harvest the device IDs of those who were present over the previous 6 months.
In each scenario, we can tie a significant portion of the device IDs to an individual’s home IP address. That means you can serve online ads to your targets at home and on the road.
And you will serve online ads direct to ONLY your targets, via the 30+ ad networks that serve ads throughout the internet (think banner ads you see on a blog or a popular website you visit).
For the target, it’s just like any online ad they see when surfing the web. For you, it’s a chance to get the word out, with great frequency, to the exact target or demographic you seek!
It’s called Venue Replay. You can go back as far as 6 months to harvest these IDs. Then, by using the amazing digital, cookie-less technology called IP Targeting, you can serve non-intrusive advertisements that appears on 92% of all sites that carry ads.
Plus, unlike many digital ad platforms that lure significant “webbot” traffic, IP Targeting will serve only to human eyes. There is very little waste.
The power of IP targeting is tied to the amazing volume of impressions your target may see, and the click through rate is impressive, too – about 3x more than the normal online ad.
Bottom line: Venue Replay can turn a missed opportunity into a golden one.
At CI Media, we can craft a marketing plan that includes the power and frequency of IP Targeting. Contact us if you are interested in setting up a consultation.