All of these things can be expressions of your brand but they are not your brand.

So what IS branding? Here’s the simple way we here at CI Media define branding:

Branding is the promise of a distinct, memorable experience.

It’s about creating an expectation of excellence, then delivering it consistently every time anyone comes into contact with your organization — whether it’s the way you answer the phone, how your website functions, your customer service process, how your office looks, or how your product/service performs.

Branding is how you make your customers feel about themselves when they are interacting with your brand. It’s why a consumer shops at store A instead of store B, even if the prices or products are virtually identical.

A strong, authentic brand is the foundation upon which every successful business is built. And we can help you lay that first stone. We’ll help uncover what makes you special, differentiates you from the competition and defines who you are and what you want to be, and what your target audience expects you to be. The development of your brand is essential.

Working with you on your brand, we’ll help clarify your message to deliver the right message to the right people to create precisely the right reaction. That’s how you grow your business.